Sports equipment manufacturers and retailers have been scrambling to cope with the onslaught of online sales.
Here’s a look at what’s changed.
Article 1: Online salesA huge boom in online sales has transformed sports equipment sales.
A few years ago, an estimated 1.5 million pairs of shoes sold for $6,000.
By 2016, the figures had soared to $12.5 billion, with prices in excess of $200 per pair.
The latest trend is to offer a range of online-only products at prices lower than what retail outlets charge.
In fact, many companies offer the lowest prices online.
The best part is that they’re easy to shop for and buy online.
That’s helped boost the growth of online retailing.
But there’s a catch: Online retailers have to be transparent with customers about what products they offer and how much they’re charging.
It’s the same reason why you can’t shop for an Apple Watch online.
They have to explain what you’re getting, but you can buy them for less.
“We do all our own research and we have to go out there and find the best price to sell to the customer,” said Arjun Nandakumar, chief executive officer of Indigo, which sells tennis shoes online.
“But we have the responsibility to inform our customers about all our pricing, as well as how much we charge, so we can offer them a reasonable price for the quality and the quality of product they want,” he said.
Indigo, whose online shop has about 1,000 pairs of tennis shoes, has been selling tennis shoes at a discount for years, partly because of the low cost of materials and labour.
But with a recent spike in online purchases, that has changed.
For example, a pair of tennis gloves costs about $130 on Indigo.
And an Indigo-branded tennis shoe that retails for about $90 sells for $120 on Amazon.
“I think the price has gone up a little bit, but I think it’s been a very good price point,” Nanday said.
“As far as the quality goes, it’s good.
If you’re buying shoes online, the quality is much better.”
Indigo is one of the big names in the industry.
It has a retail network of about 3,000 stores, and is also in the process of buying more stores in the U.S. It also operates online retailers, such as the Indigo Group.
“I think it has given us a big boost,” Nanda said.
“When you go online, you get more choice, and we see a lot of interest from the online shopping community.”
There are a number of factors behind the shift.
For one thing, online shopping has brought the number of people who can afford to shop to more people, with some of them spending less.
And a big part of the reason why people can’t afford to buy online is because they don’t have the money to pay for a quality product.
“For most people, online is a luxury.
They can’t justify paying for a luxury product online,” Nandan said.
There are also many online retailers that are offering products at the lowest possible price.
But that also means they’re likely to sell at a lower mark-up than retail outlets, which can be a barrier to getting a good deal.
“It is true that many online shopping outlets charge significantly less than retail locations.
That is because retailers are more efficient,” said Mark Wieder, president of Indigo, which has about 2,000 retailers.
“But there are also a lot more online retailers offering lower prices, because they have the capability to deliver better product.”
Wieder said Indigos biggest competitor, a rival in the online footwear industry, has also been selling low-priced products at a loss.
“It’s hard to say whether Indiges business model has benefited us or hurt us.
But I think the overall growth of the online retail business is positive for us,” Wieders said.
Wieders is bullish about the future of the industry, especially in the sports industry.
“There is no question that we have an advantage over our competition, because we are not beholden to retailers, we are more able to take advantage of the growth opportunities online,” he says.
Indigos main competitor, Indigoe, has more than 2,400 stores.
Indigenia is not the only retailer to see online sales boom.
In 2016, Indigo sold about 8.7 million pairs, which was double the previous year’s numbers.
Indigo also said it sold 1.1 million pairs online last year.
But even Indigo’s best-selling online store, IndiMart, only sells about 300,000 tennis shoes a year.
That means it doesn’t make much money selling tennis.
Indigio is now focusing on other areas of its business, including its own online retail service.
“There are other retailers that